The opening of Too Cool For School at Far East Plaza

September 09, 2013

Korean Beauty label, Too Cool For School is best known for their creatively designs and cute packaging, and has now opened their first store in Singapore at Far East Plaza (#03-53). The store bears an art school concept, and it offers a wide range of make-up and skincare products

Below are some photos galore of the products by Too Cool For School...

Wendy and I attended to the opening of Too Cool For School at Far East Plaza, and the crowd was over-whelming.

The cupcakes were REALLY nicely decorated that we couldn’t even bear to take a nibble or bite!

Its Dinoplatz make-up line has collaborates with a New York architect for its range of products. With the suggestion of the art director, the Dinoplatz range won 3^rd place in this year’s global Dieline Package Design Award 2013 (Health & Beauty category).

The brand aims to breed new consumers who want to give themselves their own aesthetic style of living, regardless of generation or age. It also represents all who have unique and distinctive lifestyle and taste.

Too Cool For School is a new concept ‘beauty life brand’ that combines practicality with fun, and it allows people to meet contemporary artists’ design within its stores.

The Dinoplatz Escalator Mascara from Too Cool For School has a unique function. The length can be adjusted with a simple twist of the handle to fit the need of the user. When lengthened, the mascara creates a clean long lash and when shortened, bold volume is created. This welcomed and ingenious function certainly provides users options.

I simply love it! The packaging is fun-loving. I tried and tested some of the make-up products, and the color pay-off is pretty good... The products are comfortably priced so that it will not burn our pockets to look good...